The relationship between new technologies and their practical application is a necessary challenge for the evolution of the production system. Today we are experiencing an era of...
Tag - mass customization
Generative experience: the new customer-brand relationship
This article was written in collaboration with Massimiliano Moruzzi (from Autodesk Research) * The dynamics that have governed...
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AUGMENTED REALITY AND THE SHOPPING EXPERIENCE IN FASHION AND LUXURY
The coming of Internet has radically changed sales models in the fashion and luxury sectors, by redefining the...
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TUC TECHNOLOGY – FUTURE MOBILITY TURNS TO REALITY, IN 3D
TUC Technology is among the world’s most innovative projects in the mobility experience context. Its peculiarity is to overcome...
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MILAN DESIGN WEEK 2018 BETWEEN 3D PRINTING AND...
The Milan Design Week 2018 proved to be an event of strong international appeal with a perceptible growth in the number of visitors both at the Salone del Mobile and at the events scheduled...
…FOR REAL-TIME DECISIONS
In the recent article on real-time rendering we have seen how the ability to interact with products and receive immediate feedback is the basis of a digital experience that is useful for...
Dig.IT4Fashion 2017. Enterprise 3D and Fashion Tech
Protocube Reply was among the protagonists of Dig.IT4Fashion, the “digital” version of the famous event on innovation in the field of Fashion & Luxury. The 2017 Edition has...
Customizing luxury: the uniqueness of Pagani
On the stage of the Autodesk Forum 2017, Horacio Pagani spoke on the principles for the creation of the Huayra, the most recent hypercar from the Modena-based brand. Customizing the most...
Adidas Futurecraft 4D: 3D printing goes into production
We had been waiting for this news for some time. And it has arrived in explosive fashion. Adidas Futurecraft 4D will be the first mass production 3D printing project. The numbers put paid...
Design, disability and mass customisation: FIXED!
The relationship between technology and disability, particularly in recent times, has been the subject of great media attention, thanks also to the 2016 Rio Paralympics which offered many...
Sport and 3D Printing – the best stories from Rio 2016
The 2016 Rio Olympics left us with lots of unforgettable memories. Great sporting achievements but, even more so, stories of men and women. Preparation is the key to success. Four years of...
3D Mass Customization Cycle
At the beginning it was Mass Production. The Fordist revolution whose practical expression took the form of the assembly line, of extreme mass production. Concepts that succeeded in...