On the stage of the Autodesk Forum 2017, Horacio Pagani spoke on the principles for the creation of the Huayra, the most recent hypercar from the Modena-based brand. Customizing the most...
Tag - customer experience

Generative experience: the new customer-brand relationship
This article was written in collaboration with Massimiliano Moruzzi (from Autodesk Research) * The dynamics that have governed...
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AUGMENTED REALITY AND THE SHOPPING EXPERIENCE IN FASHION AND LUXURY
The coming of Internet has radically changed sales models in the fashion and luxury sectors, by redefining the...
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3D, AR AND VR IN SHOPIFY’S IMMERSIVE SHOPPING EXPERIENCE
Just as Adobe announced its acquisition of Magento with great fanfare, another e-commerce giant announces its strategies that are...
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