Protocube Reply @ Udine 3D Forum 2017

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Protocube Reply is once again among the protagonists of the Udine 3D Forum, one of the main Italian events dedicated entirely to the theme of innovation using 3D technologies.

The Udine-based event is in its eighth edition with a strongly felt theme: Human Inside. A claim that identifies human beings as the center of technological expertise, to emphasize how the success of a business venture derives from the quality of human ideas in the production of useful solutions to meet the needs of human beings themselves.

Protocube Reply will contribute actively with the WORKSHOP – Lighting and virtual composition of a design product.

The case study, based on concrete professional experience, describes how it is possible to digitally create a product and modify it for various uses. From a virtual catalog to online presentations and live events with video animation and as a support to holographic projections.

A 3D virtual photography studio is able to dramatically increase the efficiency of marketing and communication for any product company.

The Udine 3D Forum is a unique synthesis of content and experiences dedicated to the most innovative technologies in design, graphics, rendering, 3D modelling and printing, gaming and interaction design.

The rich program of workshops, master classes and exhibition areas includes the participation of professional graphic designers, developers, editors and researchers who present concrete applications in many types of business. The four days of the Forum provide practical tools, insights and new ways of seeing the world to find one’s bearing in the complexity of emerging technologies and to understand how to gear up to successfully tackle one’s professional future.

The Udine 3D Forum is scheduled from the 9th to the 12th of November 2017.

For information and registration

catalogo 3d xerjoff 2017

Extract from the 2017 Xerjoff catalog. Thanks to a virtual photography studio you can implement the digital 3D model from design to product communication, optimizing all the intermediate stages very efficiently. (credits Oystersin)

This post is also available in: Italiano

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Francesco La Trofa

Architect and journalist with 20 years’ experience in 3D technologies.
Consultant to public entities and 3D businesses for aspects relating to design and communications.
Head of editorial content at and co-founder of Digital Drawing Days, the only event of its kind in Italy.
Actively involved in research and teaching at Milan Polytechnic.
Edits 3D STORIES for Protocube Reply.