The relationship between new technologies and their practical application is a necessary challenge for the evolution of the production system. Today we are experiencing an era of...

Bsamply: Andrea Fiume’s B2B fashion platform
Bsamply è una piattaforma di vendita B2B per l'industria fashion. Il fondatore e CEO Andrea Fiume rivela il modello di business e...
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Hypervsn – the state of the art of 3D holograms
Surprising, amazing and capturing the attention of the customer represent an increasingly complex mission in the hyper...
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Generative experience: the new customer-brand relationship
This article was written in collaboration with Massimiliano Moruzzi (from Autodesk Research) * The dynamics that have governed...
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SHAPE IT! FORGE YOUR MUSIC
Some 3D Stories happen almost by chance, when an unconventional approach and multidisciplinary skills meet together, generating...
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REAL-TIME 3D – THE FUTURE OF VISUALISATION INDUSTRY
Among the recent surveys on the computer graphics industry, the one conducted by Burning Glass stands out: Visualizing the...
Read More3D, AR AND VR IN SHOPIFY’S IMMERSIVE SHOPPING...
Just as Adobe announced its acquisition of Magento with great fanfare, another e-commerce giant announces its strategies that are increasingly centered on an immersive shopping experience...
MILAN DESIGN WEEK 2018 BETWEEN 3D PRINTING AND...
The Milan Design Week 2018 proved to be an event of strong international appeal with a perceptible growth in the number of visitors both at the Salone del Mobile and at the events scheduled...
Real-time rendering …
Making decision-making quicker and easier is one of the most important challenges that 3D visualization technologies will have to face in the coming years. If “once upon a time” a...
…FOR REAL-TIME DECISIONS
In the recent article on real-time rendering we have seen how the ability to interact with products and receive immediate feedback is the basis of a digital experience that is useful for...
VR Design Tools – Design in Virtual Reality
New 3D technologies are proposing increasingly stimulating creative horizons in various areas of design, thanks in part to the new VR Design Tools which make the concept & sketching...
Innovating manufacturing: the challenge of Generative...
Although today it is still perceived as something very abstract and theoretical, Generative Design is a creative theme on which the potential of the Manufacturing of the Future are finding...
3D Printing Market – All the business numbers
While awaiting the official data for 2017, which will arrive with the various spring reports, we can think about a set of expectations for 2018 which promises to be very interesting year...
VR: between grand promises and real expectations
As the main speaker at Oculus Connect, the annual event of the famous VR behemoth, Mark Zuckerberg aimed high, promising to bring virtual reality into the hands of one billion people in a...
Dig.IT4Fashion 2017. Enterprise 3D and Fashion Tech
Protocube Reply was among the protagonists of Dig.IT4Fashion, the “digital” version of the famous event on innovation in the field of Fashion & Luxury. The 2017 Edition has...