Dig.IT4Fashion 2017. Enterprise 3D and Fashion Tech

This post is also available in: Italiano

Protocube Reply was among the protagonists of Dig.IT4Fashion, the “digital” version of the famous event on innovation in the field of Fashion & Luxury. The 2017 Edition has focused on Digital Marketing through four theme areas: Block chain, Data Intelligence, Experience and Enterprise 3D.

DigIT4Fashion 2017 main stage 3d

Dig.IT4Fashion is now in its third edition as the digital spinoff of the main IT4Fashion event, by now a true landmark in the field of Fashion & Luxury events. (credits WhichPLM)

Investments in Digital Marketing are becoming increasingly important in defining the strategies of companies in the Fashion & Luxury industry, having become a key tool in product communication. Like in the case of 3D Configurators.

Dig.IT4Fashion is concentrated in a very busy, content rich day with a program of experience talks and an expo area that adopt the tried and tested format of IT4Fashion. Once again Dig.IT4Fashion was attended by international experts who began a dialogue, through testimonies and practical successful case studies, on matters relating to the adoption of IT solutions and digital tools able to support the Customer Experience in the field of Fashion. The four theme areas allowed a wide variety of topics to be addressed including integration of digital channels and retail, e-commerce, social media strategies and the creation of digital models of products.

Dig.IT4Fashion is increasingly becoming a point of reference and an opportunity for dialogue that is essential in understanding excellence within the Digital Marketing context, from customer engagement to the detailed analysis of their behavior.

Protocube Reply Digit4fashion

The Reply stand at Dig.IT4Fashion, where Protocube held demonstrations related to 3D configurators and to the Digital Experience developed for companies like Poltrona Frau and Lanieri. (credits WhichPLM)

Among the events planned in the Enterprise 3D section was a talk by Alberto Barberis on the Fashion Tech experiences developed by Protocube Reply.

The Enterprise 3D agenda of Dig.IT4Fashion has clearly put into focus how 3D solutions have by now reached a maturity level to be absolutely reliable instruments to digitalize the Fashion & Luxury companies, with huge advantages in terms of overall efficiency, from design to sale, and to provide customers with a high level of involvement thanks to the realism of simulations and renderings. In addition to Protocube Reply and other Enterprise 3D solution providers, Dig.IT4Fashion was enriched by the contribution of technological players like Vizoo, with its high resolution material scanning system; Clo3D and Optitex, the 3D software leaders in the creation of fabrics and clothes using a digital transposition of the traditional tailoring workflow.

The Dig.IT4Fashion event, now in its third edition, was held on the 23rd of November in Florence.

DigIT4Fashion 2017 digital marketing

Digital Marketing solutions have been a common theme among presenters who took their turn on the stage of Dig.IT4Fashion. (credits WhichPLM)

Link Utili

DIGIT4FASHION 2017 – programma completo

DIGIT4FASHION 2017 – report di WhichPLM


This post is also available in: Italiano

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Francesco La Trofa

Architect and journalist with 20 years’ experience in 3D technologies.
Consultant to public entities and 3D businesses for aspects relating to design and communications.
Head of editorial content at Treddi.com and co-founder of Digital Drawing Days, the only event of its kind in Italy.
Actively involved in research and teaching at Milan Polytechnic.
Edits 3D STORIES for Protocube Reply.