The coming of Internet has radically changed sales models in the fashion and luxury sectors, by redefining the aspects linked to the shopping experience, in which the customer has gradually taken on a central role. The...
Author - Francesco La Trofa
TUC Technology is among the world’s most innovative projects in the mobility experience context. Its peculiarity is to overcome the concept of a vehicle as a simple mobility tool, by integrating the vision of a living environment: an intimate...
Generative Design is a reality that is destined to revolutionise the approach to design and the way it operates. The most common example to explain this concept is the formal optimisation of the chair. After “learning” a great number of chairs...
Virtual Reality and Augmented Reality are playing an increasingly important role in the 3D Experience and in the digital transformation of companies. We met Filippo Rizzante, CTO of Reply, to offer an overview focussed on the evolution of the...
Virtual fashion shows are one of the great expressive temptations of contemporary fashion, a creative dimension capable of mixing up an explosive cocktail made of Fashion, Art and 3D. Thanks to new technologies it is in fact possible to...
The relationship between new technologies and their practical application is a necessary challenge for the evolution of the production system. Today we are experiencing an era of transformation from the automated industry to the digital one...
Just as Adobe announced its acquisition of Magento with great fanfare, another e-commerce giant announces its strategies that are increasingly centered on an immersive shopping experience. At the recent Unite event, Shopify announced a series...
The Milan Design Week 2018 proved to be an event of strong international appeal with a perceptible growth in the number of visitors both at the Salone del Mobile and at the events scheduled at the Fuorisalone districts. We were there and we...
Making decision-making quicker and easier is one of the most important challenges that 3D visualization technologies will have to face in the coming years. If “once upon a time” a simple image was enough to communicate a product, to...
In the recent article on real-time rendering we have seen how the ability to interact with products and receive immediate feedback is the basis of a digital experience that is useful for facilitating decision-making processes. The new 3D...